About Us
Auca is the smarter way to source wholesale vehicles. Our platform connects trade buyers with stock from over 20 trusted auction houses and remarketing platforms — all in one place. From cars, commercials and classic vehicles, Auca gives you the tools to search, evaluate, and buy with confidence.
Built specifically for the motor trade, Auca integrates with MotorCheck, LE Capital, NextGear Capital, and Cazana, offering vehicle history, finance solutions, and real-time market insights — helping you make faster, smarter decisions.
Whether you’re managing a dealership, sourcing large volumes of stock, looking to buy one or two vehicles or on the lookout for specialist or classic vehicles, Auca is built to keep you ahead of the market, save you valuable time and enable you to source vehicles that you would not have sourced previously.
Meet the Team
Lisa Grimsley
Chief Executive Officer
Lisa has been the driving force behind Auca’s development since its inception. With over 30 years of experience in the vehicle remarketing industry, having held senior management roles within BCA and Aston Barclay.
Jamie Newman
Client Services Director
Jamie heads up client relationships, ensuring our partners and users receive outstanding support and a seamless experience on the platform. He joins from Aston Barclay where he spent over 15 years in a variety of roles including Auctioneer and recently overseeing three of their sites.
Harry Hussain
Senior Business Development Manager
With over 25 years’ experience in motor and finance, Harry is an accomplished sales leader with a strong track record of driving growth, building high-performing teams and developing strategic partnerships. He combines industry expertise, commercial insight and relationship management.
Levi Flanaghan
Business Development Support Executive
Levi joins us from a leading car buying service, where he was a top performer with a proven track record of success. He'll be working alongside our field BDMs, helping dealers across the country find a faster, smarter way to source stock.
Mike Watts
Chief Financial Officer
CFO in B2B SaaS sector for 30 years, with a strong focus on building teams, processes and systems to support growth and ultimately exit. Mike leads our financial controls, reporting and investment opportunities.
Fergal Dearle
Senior Technical Lead
Fergal is an Experienced Tech Lead and CTO with 40 years experience in both the public and private sectors. Fergal has been at the helm of many high-profile projects. He understands what it takes to create and deliver high-performance, robust, reliable, and maintainable software.
Joe Collins
Technical Project Manager
Joe is a seasoned Project Manager with 25 years’ experience in software and tech, driving innovation across corporate and start-up settings. He delivers impactful solutions blending user experience, technical excellence, and commercial insight, with a proven record of success.